Survey Research Methods

The social survey is an essential tool for researchers in the social, behavioral and policy sciences and in the applied professional fields, such as education, social work, public health, and marketing. The goal of this course is to provide a broad overview of the many aspects of survey research methodology including sampling, instrument design, the psychology of survey response, field testing, survey operations, nonresponse bias analysis and correction, and primary and secondary analysis of survey data. No prior experience in survey methods is expected and the course is designed primarily for those who intend to use surveys in their own research – whether designing original surveys or performing secondary analysis on survey data collected by others. Whenever possible, we will use examples and data from real surveys employed by academic researchers, professional survey firms, and Federal statistical agencies. Course assignments will require students to actively participate in every stage of the survey process, from initial design to final analysis plan.